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Agreement to Receive Text Messages
By providing your mobile number, you agree that Family Focus Eye Care may send you periodic SMS or MMS messages containing but not limited to important information, updates, deals, and specials.

You will receive up to 4 messages per month.
You may unsubscribe at any time by texting the word STOP to the (503) 272-7244. You may receive a subsequent message confirming your opt-out request.
For help, send the word HELP to (503) 272-7244.
Message and data rates may apply.
United States Participating Carriers Include AT&T, T-Mobile®, Verizon Wireless, Sprint, Boost, U.S. Cellular®, MetroPCS®, InterOp, Cellcom, C Spire Wireless, Cricket, Virgin Mobile and others.
T-Mobile is not liable for delayed or undelivered messages.
You agree to notify us of any changes to your mobile number and update your account with us to reflect this change.
Data obtained from you in connection with this SMS service may include your cell phone number, your carrier’s name, and the date, time and content of your messages, as well as other information that you provide. We may use this information to contact you and to provide the services you request from us.
By subscribing or otherwise using the service, you acknowledge and agree that we will have the right to change and/or terminate the service at any time, with or without cause and/or advance notice.

If you have any questions please contact Family Focus Eye Care at (503) 272-7244.
Will I be charged for the text messages I receive?
Though Family Focus Eye Care will never charge you for the text messages you receive, depending on your phone plan, you may see some charges from your mobile provider. Please reach out to your wireless provider if you have questions about your text or data plan.

Data

We collect personal and activity data, which may be linked.
We use technologies like cookies (small files stored on your browser), web beacons, or unique device identifiers to identify your computer or device so we can deliver a better experience. Oursystems also log information like your browser, operating system and IP address.

We also may collect personally identifiable information that you provide to us, such as your name, address, phone number or email address. With your permission, we may also access other personal information on your device, such as your phone book, calendar or messages, inorder to provide services to you. If authorized by you, we may also access profile and other information from services like Facebook.

Our systems may associate this personal information with your activities in the course of providing service to you (such as pages you view or things you click on or search for).

We do not knowingly contact or collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can promptly obtain parental consent or remove the information.

Location

We may collect and share anonymous location data.To customize our service for you, we and our partners may collect, use, and share preciselocation data, including the real-time geographic location of your computer or device. This location data is collected anonymously in a form that does not personally identify you and isused only to provide and improve our service. We may obtain your consent on your first use of the service.

Access

You can request to see or delete your personal data. You can sign into your account to see or delete any personally identifiable information we have stored, such as your name, address, email or phone number. You can also contact us by email to request to see or delete this information.

Deletion

We may keep data indefinitely.

Sharing

We may share personal data with companies we trust.

We may share personally identifiable information (such as name, address, email or phone) with trusted partners in order to provide you with relevant advertising, offers or services.

California residents are legally entitled (at no charge and no more than once annually) to request information about how we may have shared your information with others for direct marketing purposes. Contact us for this information: info@familyfocuseye.com.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Ad Tracking

Ad companies collect anonymous data. You can opt out.
Ad companies may use and collect anonymous data about your interests to customize content and advertising here and in other sites and applications. Interest and location data may be linked to your device, but is not linked to your identity.

Contact

You can ask privacy questions.
If you have any questions or concerns about our privacy policies, please contact us: nathan@simpletexting.net.

Vendors

Service providers access data on our behalf.
In order to serve you, we may share your personal and anonymous information with other companies, including vendors and contractors. Their use of information is limited to these purposes, and subject to agreements that require them to keep the information confidential. Our vendors provide assurance that they take reasonable steps to safeguard the data they hold on our behalf, although data security cannot be guaranteed.

Analytics companies may access anonymous data (such as your IP address or device ID) to help us understand how our services are used. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user. Click to see company privacy policies that govern their use of data.

Vendors access data on our behalf.
In order to serve you, we may share your personal and anonymous information with other companies, including vendors and contractors. Their use of information is limited to these purposes, and subject to agreements that require them to keep the information confidential. Our vendors provide assurance that they take reasonable steps to safeguard the data they hold on our behalf, although data security cannot be guaranteed.

Analytics providers access data on our behalf.
Analytics companies may access anonymous data (such as your IP address or device ID) to help us understand how our services are used. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user. Click to see company privacy policies that govern their use of data.

Special

Special situations may require disclosure of your data.
To operate the service, we also may make identifiable and anonymous information available to third parties in these limited circumstances: (1) with your express consent, (2) when we have a good faith belief it is required by law, (3) when we have a good faith belief it is necessary to protect our rights or property, or (4) to any successor or purchaser in a merger, acquisition, liquidation, dissolution or sale of assets. Your consent will not be required for disclosure in these cases, but we will attempt to notify you, to the extent permitted by law to do so.

Our privacy policy may change from time to time.

HIPAA Privacy Policy

EFFECTIVE APRIL 14, 2003

FAMILY FOCUS EYE CARE

NOTICE OF PRIVACY PRACTICES

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT

YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET

ACCESS TO THIS INFORMATION[1]

_______________________

PLEASE REVIEW IT CAREFULLY.

Family Focus Eye Care values you as a customer, and protection of your privacy is very important to us.

In conducting our business, we will create and maintain records that contain protected health

information about you and the health care provided to you as a member of our health plans.

“Protected health information” or “PHI” is information about you, including information about

where you live, that can reasonably be used to identify you and that relates to your past, present

or future physical or mental health or condition, the provision of health care to you or the

payment for that care.

We protect your privacy by:

• limiting who may see your PHI;

• limiting how we may use or disclose your PHI;

• informing you of our legal duties with respect to your PHI;

• explaining our privacy policies; and

• adhering to the policies currently in effect.

This Notice describes our privacy practices, which include how we may use, disclose, collect,

handle, and protect our members’ protected health information. We are required by certain

federal and state laws to maintain the privacy of your protected health information. We also are

required by the federal Health Insurance Portability and Accountability Act (or “HIPAA”)

Privacy Rule to give you this Notice about our privacy practices, our legal duties, and your rights

concerning your protected health information.

This Notice takes effect on April 14, 2003, and will remain in effect until we replace or modify

it.

Copies of this Notice

You may request a copy of our notice at any time. If you want more information about our

privacy practices, or have questions or concerns, please contact us by calling the

contact information at the end of this Notice.

Changes to this Notice

The terms of this Notice apply to all records that are created or retained by us which contain your

PHI. We reserve the right to revise or amend the terms of this Notice. A revised or amended

Notice will be effective for all of the PHI that we already have about you, as well as for any PHI

we may create or receive in the future. We are required by law to comply with whatever Privacy

Notice is currently in effect. You will be notified of any material change to our Privacy Notice

before the change becomes effective. When necessary, a revised Notice will be mailed to the

address that we have on record for the contract holder of your member contract, and will also be

posted on our web site at www.Family Focus Eye Care.com.

Potential Impact of State Law

The HIPAA Privacy Rule generally does not “preempt” (or take precedence over) state privacy

or other applicable laws that provide individuals greater privacy protections. As a result, to the

extent state law applies, the privacy laws of a particular state, or other federal laws, rather than

the HIPAA Privacy Rule, might impose a privacy standard under which we will be required to

operate. For example, where such laws have been enacted, we will follow more stringent state

privacy laws that relate to uses and disclosures of the protected health information concerning

HIV or AIDS, mental health, substance abuse/chemical dependency, genetic testing,

reproductive rights, etc.

How We May Use and Disclose Your Protected Health Information (PHI)

In order to administer our health benefit programs effectively, we will collect, use and disclose

PHI for certain of our activities, including payment of covered services and health care

operations.

The following categories describe the different ways in which we may use and disclose your

PHI. Please note that every permitted use or disclosure of your PHI is not listed below. However,

the different ways we will, or might, use or disclose your PHI do fall within one of the permitted

categories described below.

Payment: We may use and disclose your PHI for all payment activities including, but not

limited to, collecting premiums or to determine or fulfill our responsibility to provide health care

coverage under our health plans. This may include coordinating benefits with other health care

programs or insurance carriers, such as Medicare or Medicaid. For example, we may use and

disclose your PHI to pay claims for services provided to you by doctors or hospitals which are

covered by your health plan(s), or to determine if requested services are covered under your

health plan.

Health Care Operations: We may use and disclose your PHI to conduct and support our

business and management activities as a health insurance issuer. For example, we may use and

disclose your PHI to determine our premiums for your health plan, to conduct quality assessment

and improvement activities, to conduct business planning activities, to conduct fraud detection

programs, to conduct or arrange for medical review, or to engage in care coordination of health

care services.

We may also use and disclose your PHI to provide you with reminders to obtain preventive

health services, and to inform you of treatment alternatives and/or health related benefits and

services that may be of interest to you.

Marketing: We may use your PHI to make a marketing communication to you that is in the

form of (a) a face-to-face communication, or (b) a promotional gift of nominal value.

Release of Information to Plan Sponsors: Plan sponsors are employers or other organizations

that sponsor a group health plan. We may disclose PHI to the plan sponsor of your group health

plan as follows:

• We may disclose “summary health information” to your plan sponsor to use to obtain

premium bids for providing health insurance coverage or to modify, amend or

terminate its group health plan. “Summary health information” is information that

summarizes claims history, claims expenses, or types of claims experience for the

individuals who participate in the plan sponsor’s group health plan;

• We may disclose PHI to your plan sponsor to verify enrollment/disenrollment in your

group health plan;

• We may disclose your PHI to the plan sponsor of your group health plan so that the

plan sponsor can administer the group health plan; and

• If you are enrolled in a group health plan, your plan sponsor may have met certain

requirements of the HIPAA Privacy Rule that will permit us to disclose PHI to the

plan sponsor. Sometimes the plan sponsor of a group health plan is the employer. In

those circumstances, we may disclose PHI to your employer. You should talk to your

employer to find out how this information will be used.

Research: We may use or disclose your PHI for research purposes if certain conditions are met.

Before we disclose your PHI for research purposes without your written permission, an

Institutional Review Board (a board responsible under federal law for reviewing and approving

research involving human subjects) or Privacy Board reviews the research proposal to ensure

that the privacy of your PHI is protected, and to approve the research.

Required by Law: We may disclose your PHI when required to do so by applicable law. For

example, the law requires us to disclose your PHI:

• When required by the Secretary of the U.S. Department of Health and Human

Services to investigate our compliance efforts; and

• To health oversight agencies, to allow them to conduct audits and investigations of

the health care system, to determine eligibility for government programs, to

determine compliance with government program standards, and for certain civil rights

enforcement actions.

Public Health Activities: We may disclose your PHI to public health agencies for public health

activities that are permitted or required by law, such as to:

• prevent or control disease, injury or disability;

• maintain vital records, such as births and deaths;

• report child abuse and neglect;

• notify a person about potential exposure to a communicable disease;

• notify a person about a potential risk for spreading or contracting a disease or

condition;

• report reactions to drugs or problems with products or devices;

• notify individuals if a product or device they may be using has been recalled; and

• notify appropriate government agency(ies) and authority(ies) about the potential

abuse or neglect of an adult patient, including domestic violence.

Health Oversight Activities: We may disclose your PHI to a health oversight agency for

activities authorized by law, such as: audits; investigations; inspections; licensure or disciplinary

actions; or civil, administrative, or criminal proceedings or actions. Health Oversight agencies

seeking this information include government agencies that oversee: (i) the health care system;

(ii) government benefit programs; (iii) other government regulatory programs; and (iv)

compliance with civil rights laws.

Lawsuits and Other Legal Disputes: We may disclose your PHI in response to a court or

administrative order, subpoena, discovery request, or other lawful process once we have met all

administrative requirements of the HIPAA Privacy Rule.

Law Enforcement: We may disclose your PHI to law enforcement officials under certain

conditions. For example, we may disclose PHI:

• to permit identification and location of witnesses, victims, and fugitives;

• in response to a search warrant or court order;

• as necessary to report a crime on our premises;

• to report a death that we believe may be the result of criminal conduct; or

• in an emergency, to report a crime.

Coroners, Medical Examiners, or Funeral Directors: We may release PHI to a coroner or

medical examiner. This may be necessary, for example, to identify a deceased person or to

determine the cause of death. We also may disclose, as authorized by law, information to funeral

directors so that they may carry out their duties.

Organ and Tissue Donation: We may use or disclose your PHI to organizations that handle

organ and tissue donation and distribution, banking, or transplantation.

To Prevent a Serious Threat to Health or Safety: As permitted by law, we may disclose your

PHI if we believe that the disclosure is necessary to prevent or lessen a serious and imminent

threat to the health or safety of a person or the public.

Military and National Security: We may disclose to military authorities the PHI of Armed

Forces personnel under certain circumstances. We may disclose to authorized federal officials

PHI required for lawful intelligence, counter-intelligence, and other national security activities.

Inmates: If you are a prison inmate, we may disclose your PHI to the prison or to a law

enforcement official for: (1) the prison to provide health care to you; (2) your health and safety,

and the health and safety of others; or (3) the safety and security of the prison.

Workers’ Compensation: As part of your workers’ compensation claim, we may have to

disclose your PHI to a worker’s compensation carrier.

To You: When you ask us to, we will disclose to you your PHI that is in a “designated record

set.” Generally, a designated record set contains medical, enrollment, claims and billing records

we may have about you, as well as other records that we use to make decisions about your health

care benefits. You can request the PHI from your designated record set as described in the

section below called “Your Privacy Rights Concerning Your Protected Health Information.”

To Your Personal Representative: If you tell us to, we will disclose your PHI to someone who

is qualified to act as your personal representative according to any relevant state laws. In order

for us to disclose your PHI to your personal representative, you must send us a completed

Family Focus Eye Care Personal Representative Designation Form or documentation that supports the

person’s qualification according to state law (such as a power of attorney or guardianship). To

request the Family Focus Eye Care Personal Representative Designation Form, please contact Member

Services at the telephone number listed on the back of your Member Identification card, print the

form from our web site at www.Family Focus Eye Care.com, or write us at the address at the end of this

Notice. However, the HIPAA Privacy Rule permits us to choose not to treat that person as your

personal representative when we have a reasonable belief that: (i) you have been, or may be,

subjected to domestic violence, abuse or neglect by the person; (ii) treating the person as your

personal representative could endanger you; or (iii) in our professional judgment, it is not in your

best interest to treat the person as your personal representative.

To Family and Friends: Unless you object, we may disclose your PHI to a friend or family

member who has been identified as being involved in your health care. We also may disclose

your PHI to an entity assisting in a disaster relief effort so that your family can be notified about

your condition, status, and location. If you are not present or able to agree to these disclosures of

your PHI, then we may, using our professional judgment, determine whether the disclosure is in

your best interest.

Parents as Personal Representatives of Minors: In most cases, we may disclose your minor

child’s PHI to you. However, we may be required to deny a parent’s access to a minor’s PHI

according to applicable state law.

Right to Provide an Authorization for Other Uses and Disclosures

• Other uses and disclosures of your PHI that are not described above will be made

only with your written authorization.

• You may give us written authorization permitting us to use your PHI or disclose it to

anyone for any purpose.

• We will obtain your written authorization for uses and disclosures of your PHI that

are not identified by this Notice, or are not otherwise permitted by applicable law.

Any authorization that you provide to us regarding the use and disclosure of your PHI may be

revoked by you in writing at any time. After you revoke your authorization, we will no longer

use or disclose your PHI for the reasons described in the authorization. Of course, we are unable

to take back any disclosures that we have already made with your authorization. We may also be

required to disclose PHI as necessary for purposes of payment for services received by you prior

to the date when you revoke your authorization.

Your authorization must be in writing and contain certain elements to be considered a valid

authorization. For your convenience, you may use our approved Family Focus Eye Care Authorization

Form. To request the Family Focus Eye Care Authorization Form, please contact Member Services 503-585-6700.

Your Privacy Rights Concerning Your Protected Health Information (PHI)

You have the following rights regarding the PHI that we maintain about you. Requests to

exercise your rights as listed below must be in writing. For your convenience, you may use our

approved Family Focus Eye Care form(s).

Right to Access Your PHI: You have the right to inspect or get copies of your PHI contained in

a designated record set. Generally, a “designated record set” contains medical, enrollment,

claims and billing records we may have about you, as well as other records that we may use to

make decisions about your health care benefits. However, you may not inspect or copy

psychotherapy notes or certain other information that may be contained in a designated record

set.

You may request that we provide copies of your PHI in a format other than photocopies. We will

use the format you request unless we cannot practicably do so. We may charge a reasonable fee

for copies of PHI (based on our costs), for postage, and for a custom summary or explanation of

PHI. You will receive notification of any fee(s) to be charged before we release your PHI, and

you will have the opportunity to modify your request in order to avoid and/or reduce the fee. In

certain situations we may deny your request for access to your PHI. If we do, we will tell you our

reasons in writing, and explain your right to have the denial reviewed.

Right to Amend Your PHI: You have the right to request that we amend your PHI if you

believe there is a mistake in your PHI, or that important information is missing. Approved

amendments made to your PHI will also be sent to those who need to know, including (where

appropriate) Family Focus Eye Care’s vendors (known as “Business Associates”). We may also deny your

request if, for instance, we did not create the information you want amended. If we deny your

request to amend your PHI, we will tell you our reasons in writing, and explain your right to file

a written statement of disagreement.

Right to an Accounting of Certain Disclosures: You may request, in writing, that we tell you

when we have disclosed your PHI (an “Accounting”). Any

accounting of disclosures will not include those we made:

• for payment, or health care operations;

• to you or individuals involved in your care;

• with your authorization;

• for national security purposes;

• to correctional institution personnel; or

• before April 14, 2003.

The first accounting in any 12-month period is without charge. We may charge you a reasonable

fee (based on our cost) for each subsequent accounting request within a 12-month period. If a

subsequent request is received, we will notify you of any fee to be charged, and we will give you

an opportunity to withdraw or modify your request in order to avoid or reduce the fee.

Right to Request Restrictions: You have the right to request, in writing, that we place

additional restrictions on our use or disclosure of your PHI. We are not required to agree to your

request. However, if we do agree, we will be bound by our agreement except when required by

law, in emergencies, or when information is necessary to treat you. An approved restriction

continues until you revoke it in writing, or until we tell you that we are terminating our

agreement to a restriction.

Right to Request Confidential Communications: You have the right to request, in writing, that

we use alternate means or an alternative location to communicate with you in confidence about

your PHI. For instance, you may ask that we contact you by mail, rather than by telephone, or at

work, rather than at home. Your written request must clearly state that the disclosure of all

or part of your PHI at your current address or method of contact we have on record could be an

endangerment to you. We will require that you provide a reasonable alternate address or other

method of contact for the confidential communications. In assessing reasonableness, we will

consider our ability to continue to receive payment and conduct health care operations

effectively, and the subscriber’s right to payment information. We may exclude certain

communications that are commonly provided to all members from confidential communications.

Examples of such communications include benefit booklets and newsletters.

Right to a Paper Copy of This Notice: You have the right to receive a paper copy of our Notice

of Privacy Practices. You can request a copy at any time, even if you have agreed to receive this

Notice electronically. To request a paper copy of this Notice, please contact Member Services

Your Right to File a Privacy Complaint

If you believe your privacy rights have been violated, or if you are dissatisfied with

Family Focus Eye Care’s privacy practices or procedures, you may file a complaint with the Family Focus Eye Care

Privacy Office and with the Secretary of the U.S. Department of Health and Human Services.

You will not be penalized for filing a complaint.

To file a privacy complaint with us, you may contact Member Services at:

Family Focus Eye Care

Attention: Travis Taylor OD

3400 State St. Ste G770

Salem OR 97301

[1] If you are enrolled in a self-insured group benefit program, this Notice is not applicable. If you

are enrolled in such a program, you should contact your Group Benefit Manager for information

about your group’s privacy practices.